Formula 1 drivers share a common mindset. Pushing everything to the limit. The exhilaration, the adrenaline, the aggression, the competitiveness, the grit and the pride they all possess. This shared identity is at the heart of the ‘We Race As One’ campaign - as they’re united on the track, the teams and drivers are now united off it as well.
Agency: Wieden+Kennedy London
Client: Formula 1