The Nike Football “Believe” campaign unearthed and celebrated the self-belief that lies within a handful of the world’s best players: Neymar Jr, Cristiano Ronaldo, Kylian Mbappé, Eden Hazard, Kevin De Bruyne and Harry Kane.

In-depth interviews with each player revealed deep and unique insights as the springboard for their individual story. These were brought to life via an array of film, animation and photography that played out on Instagram, across athlete and Nike channels – hours before each player took to the pitch across the month of the tournament.

Agency: AKQA London

Client: Nike

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